Retailing in india emerging trends

There is a fantastic rise in the Indian organized retail sector in a very short period of time between and Use of advanced technology is not the matter of affordability but is the reason for survival.

CCTVs, cameras, sensors and theft alarms are being used to prevent store theft. Growth: Due to the large scope of business and high growth potential, India is attracting investors across the globe. As consumers choose to invest in experiences rather than products, retailers need to respond to meet the needs of their customers.

As we move towardshere are some of the key developments that have been predicted to reshape the retail industry: Trend 1: Experiential Retail Experiential retail draws the focus to a customer-centric approach where the customer is able to interact with product or brand rather than being a passive participant.

This helps the retailer to increase reach in such high potential markets. The hypermart format would be further encouraged with the entry of the TNCs.

recent trends in retail marketing pdf
Rated 9/10 based on 87 review
Emerging trends in Indian organized retail sector